The Best Clothing Racks to Outfit Your Mall Retail Space

You never get a second chance for a first impression.

This is why it is so important to choose the right equipment to display your merchandise. If you’re in a mall where foot traffic is high, having the right clothing racks is even more important. Your choice of merchandise display plays a pivotal role in influencing whether potential customers walk through your doors.

The question now becomes, “How should I display clothes in my store?”

Great question! In this article, I’m going to show the value of using pipe and fittings to do just that. By the end, you will have enough understanding to either move on to the next solution or connect with one of our experts to help make your vision a reality.

Elevate Your Brand with Mall Retail Clothing Racks

Arguably, the most important part of your business is your brand. Your brand is how your company is perceived. There’s a lot more nuance to it, but this isn’t a business blog, and I don’t want to bog you down with these details.

So, what does your brand have to do with using pipe and fittings for your clothing racks?

The material you use to display your goods tells a story. Maybe not as defining as what you sell, but still important.

After all, can you imagine walking into a Duluth Trading Company store and all their jeans are stacked on plastic fold out tables?

In the same manner, walking by a mall store with cheap clothing racks makes me think “mediocre” or “brand-new business”. The worst part is that the perception may be the opposite of what is true. Your product could be top shelf. The unfortunate truth is that people do judge a book by its cover.

What concepts could using pipe and fittings communicate?

Rugged. A nice plain steel system could relay a rugged feel for your brand. I think of LL Bean or Levi’s. Steel is commonly associated with strength. Do you want strength associated with your brand?

Sometimes, it feels like you must choose between aesthetics and functionality. If you powder coat the pipe and fitting clothing racks, especially if you match your brand colors, then you communicate style that doesn’t sacrifice quality.

I would advise consulting a brand expert if you need help determining if this would be “on brand” for you. However, you can speak with our experts, and they can talk about what some of our customers have said.

Modular Clothing Racks allow for Consistency Across Mall Retail Stores

There are 3 malls within 25 minutes of each other where I live. That’s an ample opportunity for me to see the same store in each of them. It is important to have consistency across each of them.

For instance, if one location had a nice design and layout and another location looked cobbled together, then I would believe that this store didn’t have itself together.

That’s why it’s important to have a system that you can use in any location. However, not every location is going to be shaped the same way. What worked in one store may not work in another.

Unless you have a system that is flexible enough to accommodate for that.

Pipe and fittings can be molded to each of your store layouts. There is a plethora of fittings to choose from that allow a high degree of customization to your clothing racks. The pipe is not threaded, so you can control the length you need down to a fraction of an inch.

This way, no matter where your store is in a mall, you can ensure a consistent look across each of your locations. This uniformity reinforces your brand's image, making it easily recognizable to customers and fostering a sense of familiarity and trust.

A Flexible System for Future Growth

I feel like the only thing in life that never changes is that everything will change. This is true for your mall retail locations. You want a clothing rack system that can change with you without leaving painful gaps in coverage.

Pipe and fitting clothing racks can be reconfigured or added onto as your location needs evolve and grow. All it takes is adding a few more fittings and pipes and, voila, your location has grown.

This same flexibility is important in the initial stages of establishing your new mall location. Doesn’t every project seem to have something that doesn’t go to plan?

A flexible clothing rack system doesn’t lock you into a specific design once it’s on site. You can customize the layout during installation. This allows you to make on-the-fly decisions about your layout as new information becomes available.

The Right Capacity Clothing Racks for Your Mall Retail Store

If I walk into a store and see the rack bowing under the weight of the clothes, I’m not taking anything from that rack. I don’t want the embarrassment of the rack collapsing while I’m the one interacting with it. Not to mention the potential injury that could be a result of a failed structure.

If you have rows of suits or gowns, then you want a system that can support the weight of notoriously heavy clothing.

Some retail stores like open space and others want to display as much of their merchandise as possible. Both are valid layouts and should have a clothing rack that can support either. After all, change is inevitable, and you may want to swap between the two capacities.

Pipe and fitting clothing racks can do that.

Multiple Options for Display and Integration

Last but not least, pipe-and-fittings-based clothing racks offer a wide variety of display options. After all, you want your customer to find the right clothing in your shop.

You can use a simple wall-mounted clothing rack in a lot of different ways. Multiple tiers, shelves, staggered combinations of both, and face mounted racks. There is a lot you can do with one simple design.

There are a lot of free-standing clothing rack options as well. You have options for tight-spaces. Or, you can maximize your floor space with as much of your inventory as possible.

To keep with the earlier point of consistent branding, you’re not left with only clothing racks. You can use pipe and fittings to integrate shelving and tables throughout your store.

Your Next Steps

Choosing the right clothing rack for your mall retail space is an important decision. Brand, capacity, flexibility, and integration are a few key points that you’ll need to consider when making this decision.

There’s good news!

You don’t have to do it alone. Contact one of our experts that can help you with your vision. They’ll help you figure out what racks, shelves and tables will accomplish the goals you have for your store. They can also help you with consistency from location to location.