Store Display Racks Need to Pass the First Impression Test
Everyone knows how important first impressions are. You only get one. One chance to create a lasting memory. You need this to be a positive one. If you are to ever be successful in creating a strong relationship with someone this is a key factor. Because changing someone's perception of you can be an uphill battle that can be a struggle to win.
Think about it. Someone walks into your store, and it's an unorganized mess. Do you think they're going to want to stick around? Or for that matter, can they even effectively shop? Here's a hint: the answer is no.
Or to be less dramatic, a potential customer walks into your retail location and it is decently organized and the design, layout, display racks, etc. are in line with the traditional retail look. The store looks just like your average store. One that the potential customer has seen a thousand times.
Yes, I'm sure to some extent they can effectively browse the store, and they won't immediately feel disgusted like the previous example because the store is adequately organized and clean. But what impression will that store create in the customer's mind? Will it be a lasting one? Will it be one of astonishment? Or will it be a fleeting memory? One that is gone the moment they step out of your store never to return? Will that impression urge the customer to come back or to ever make a purchase?
I would like to call this the first impression test. Will the layout, design, and look of your store create a positive impression on a first time visitor that will urge them to make a purchase and even come back to your store?
These are the questions that you have to ask yourself when coming up with the design of your retail store. And these are exactly the questions Drew, a recent Simplified Building customer and store owner, asked himself. Drew and his wife were in the process of opening a new retail store in Tulsa, Oklahoma, that would sell running apparel. The result, B.A. Runner, is the store you see pictured today. An astonishing retail store that is modern, sleek, and openly spaced. The store creates an atmosphere that is functional and will leave a lasting impression on any customer who enters it.
Drew and his wife knew they needed something to set them apart from other retail locations. They decided to go with an industrial look to create a store aesthetic that was modern yet welcoming. That's when they contacted a local architect, Rick Stuber, for his expert opinion. After some conversation with him in describing what they were looking for, he pointed them in the direction of Simplified Building's Kee Klamp built display racks. That's when Drew and his wife were able to envision a design for their store that would create the look they were going for. Kee Klamp fittings and pipe allowed for them to create a totally custom solution that would result in these beautifully built display racks.
Drew and his wife appreciated the ease of use of using Kee Klamp. They were able to assemble the display racks themselves easily and have their store up and running in no time (I know somewhere in there is a bad joke about them selling running apparel and their store now up and running).
Customers have appreciated the racks too. "We have had very positive comments on the racks. People love them." says Drew. Drew and his wife could not be happier with how the display racks have turned out and how it has complimented the look of their store. "We used Simplified because we wanted to have an industrial look, and it turned out awesome."
Your store success will depend largely on how it looks and the impression it creates in customers. Whether your store is one they remember and want to come back to is what will keep your business thriving. Don't just provide your customers with an average experience. Design your store to create a lasting impression and provide a superior customer experience. Kee Klamp clothing racks allow you to create a custom solution for your display racks that will set you apart from the thousands of other retail stores. Contact us today to help you design custom display racks for your store or click to browse our Simple Rack below kits for a simple yet effective solution.